Everyone can tell you your brand looks tired.
We can tell you where, why, and what it costs.
Target Group
Who they sell to, and whether the brand speaks to those buyers distinctly.
- Firmographic profile
- Decision-maker persona
- Buying triggers
- Channel presence
- Segment differentiation
Market Position
How the category talks, and what position is unclaimed.
- Competitive set
- Position mapping
- Customer sentiment
- Employer sentiment
- Category shifts
Brand System
Whether the brand holds together across every touchpoint.
- Logo consistency
- Colour discipline
- Typography
- Photography
- Messaging
- Collateral quality
Digital Foundation
The mechanics that either work or quietly don't.
- Metadata
- Open Graph
- Schema
- Mobile
- Performance
- NAP consistency
- Trust signals
Platform & AI Visibility
Where the brand appears, and where it doesn't.
- Directory presence
- Review consolidation
- Answer engine citation
- Entity signals
- Crawler access
Observed
What's verifiably there.
Implication
What that mechanically causes.
Consequence
What it costs — only when we can evidence it.
Most findings stop at the second layer.
That's what makes the third one believable.
A score out of 100 means nothing. A score against three companies your size means everything.
A real audit page
This is what comes back.
Twenty-five to forty pages. Every claim attributed. The parts that identify the company stay blurred — this is one we ran, not one we were paid for.
Observed. The homepage described the business as both third-generation and fourth-generation within two scrolls.
Implication. Answer engines cannot establish a stable entity when the founding narrative contradicts itself.
Hover to look closer. It never fully clears.
Common questions
Most audits stop at opinion — 'your brand looks tired.' Ours attributes every finding: what's observed, what it mechanically causes, and what it costs when we can evidence it. And we benchmark you against three named companies your size, not an abstract score.